Hung K. Luu
I am a product manager operating at the intersection of technology, business and customer insight. I’m a full stack PM who enjoys partnering on technical issues with an engineer, building a data analytics taxonomy with an analyst, exploring design directions with a designer, refining A/B experiments with a data scientist and storytelling to align executive leadership. Because I can work at all altitudes, I get things done. But more importantly, I collaborate with and empower my team to solve the right customer problems and deliver business impact.
Experience
Senior Product Manager
Upwork · Sept 2015 - Present
I led product management for native mobile applications at Upwork which included the iOS and Android app as well as the mobile API infrastructure team. My key mission was to connect clients with freelancers faster than ever before with mobile apps. A team of over 30 iOS, Android and API engineers and designers were able to ship features in the apps that now drive over 50% of revenue and helped increase new client conversion by 4x. I was promoted to Senior Product manager in 2017.
Selected shipped products:
Applicant Tracking System for Android & iOS.
I led the conception and launch of an applicant tracking system on the Upwork iOS and Android apps. The ability for clients to review proposals and interview on the go and in the small windows of their busy schedule increased engagement with proposals by 10x and led to a 4x increase in new customer starts for clients who used the mobile app within 7 days of sign up. Read more here.
Job Search for Freelancers for Android & iOS.
I led a product team to design and launch a native mobile job search and application experience on iOS and Android. We decreased time to hire for jobs with a mobile application while the quality (measured by hire rate and interview rates of applications from mobile) were better by over 30%.
Building a mobile growth platform
I aligned leadership to fund a mobile growth platform to enable personalized marketing and in-product campaigns to drive new client growth. I led evaluation and integration of partners for: customer data platform (mParticle), deep-linking (Branch), push notification (Braze) and user behavior analytics (Amplitude).
Product Manager
Pac-12 Networks | Nov 2013 - Sept 2015
I was the lead product manager for the Pac-12 mobile app, Pac-12.com and Pac-12 International. I drove the product roadmap and led product development of products from concept to launch. In collaboration with a team of developers, designers and a content team, we grew user engagement by over 50% a year as measured by weekly active users and video minutes watched.
Selected shipped products:
Pac-12 Now for Android
I drove the business case for resourcing to build an MVP of the Pac-12 Now app for Android. This enabled additional internal app development capabilities and features. The mobile apps became the fastest area of growth for video minutes watched.
Pac-12.com
I led the product team for Pac-12.com, a responsive website for the Pac-12 networks and conference. Pac-12.com helped connected fans to athlethes. I led improvements to the website drove video engagement and reach of the Pac-12.
Co-Founder, Developer & CEO
Scoutmore | Sep 2012 - Nov 2013
Built and shipped app to improve travel thru a user-generated itineraries marketplace. Employed lean startup methods to define product, test & iterate. With a co-founder, I developed a web app to build a community for trip planners to create beautiful trip summaries to help travelers plot ideal paths through a city. I wore many different hats including product manager, user researcher, designer, front-end and back-end engineer, marketer and CFO.
Selected shipped products:
Scoutmore Web App
Scoutmore helps you find trip summaries that make it easy to plan better trips. Scoutmore solves the problem of how long it takes to plan a really awesome trip by giving you ideal sequences of things to do rather than just a list of top things to do in a city.
Associate, Corporate Business Development
Cisco | July 2010 - Sept 2012
I developed strategy and led acquisitions & corporate venture investments for the Collaboration Software Business Unit. I collaborated and aligned business unit leaders to evaluate opportunities to build, buy and partner to drive business growth. I developed expertise on market landscape through engagement with 100’s of companies in enterprise social platform, customer collaboration and video communications. I led the acquisition of Versly, a maker of collaboration tools for business application, which contributed to the current flagship product, Cisco WebEx Teams.
Analyst, Investment Banking
Merrill Lynch | July 2008 - July 2010
I performed financial analyses on debt, equity, merger & acquisition and LBO scenarios. I prepared client presentations and board presentations to drive decisions on deals. I ranked as a top-tiered analyst and completed 8 announced transactions valued at over $8 billion.
Announced Transactions:
- Sole bookrunner in $65.8 million Initial Public Offering by Meru Networks
- Exclusive financial advisor to Sybase in $5.8 billion sale to SAP
- Exclusive financial advisor to Harmonic in $274 million acquisition of Omneon
- Financial advisor to Double-Take Software in $242 million sale to Thoma Bravo (Vision Solutions)
- Sole bookrunner in $575 million Convertible Debt Offering by salesforce.com
- Exclusive financial advisor to Semitool in $364 million sale to Applied Materials
- Joint bookrunner in $400 million Convertible Debt Offering by Sybase
- Joint bookrunner in Euro 725 million Rights Offering by Infineon Technologies
Education
University of Southern California
Crawford High School
Skills
- Native Mobile App Design
- Mobile-First, Responsive Design
- Cross Functional Teams
- Agile Development & Scrum
- Jira
- Asana
- Sketch
- Invision
- Zeplin
- Problem Discovery
- Persona Building
- Paper / Invision Prototyping
- Wireframe/Mock-Ups
- User Interviewing
- Usability Testing
- Facebook Page/Ads Manager
- Twitter Ads
- Pinterst Ads
- Google DFP / Adwords
- Mailchimp / Mandrill
- Braze Push Notifications
- English
- Cantonese (conversational)
- Mandarin Chinese (beginner)
- Spanish (beginner)
Interests
Apart from being a professional product manager, I enjoy time being outdoors whether it's camping or day hikes in wilderness or national parks. I love playing and watching most sports including basketball, football, tennis, golf, baseball, wrestling and most olympic sports.
Some indoor activities that I enjoy include listening to podcasts (sports, business, technology, entertainment). I love live music. I enjoy going to the movies and watching shows at home.
I find fulfillment in self-improvement and also in helping disadvantaged youth thru mentoring. I mentor students in an incredibly effective program called, Students Rising Above.